How to Set Up a WordPress Website on HostJaer
How to Set Up a WordPress Website on HostJaer A website is a necessary platform for every business, idea or brand. Knowing how to set up a WordPress website is an essential skill as it gives you the prerequisite knowledge to manage the platform. Although the process is straightforward, you need the correct guidance to make the procedure effective. Regardless of the type of website, we give you the approach that applies across the board and how to do it yourself. Step By Step Process on How to Set Up a WordPress Website on HostJaer Create the Brand Name Depending on what you want to do with your website, create a brand name for it. Use the business name as the brand name if it is a business. If possible, reserve the name during business registration and apply it to all platforms you intend to use. You can purchase your brand name from HostJaer.com. You can choose from .COM, .CO.KE, .ORG or .NET, depending on your organisation. Read more on domain registration in Kenya for a better understanding. Download a WordPress Theme Get a web hosting package from HostJaer.com. Choose from the 3 packages on offer based on your organisation’s needs. Select one of the WordPress themes at the backend of your web hosting and install it. Ensure it matches the website type you need to reduce theme editing. Once the theme is in place, create website Metadata: the website name, goods/services/brand and tagline. This information is what identifies the website online. Although there are several free WordPress themes, they might not give you what you want, especially when customising it to your taste. You can buy a good theme from the WordPress store for specific customisable features. Customise Your Homepage All WordPress themes come with dummy content that acts as a guide. All you have to do is replace it with your words. Ensure you observe the word count, font size, positioning and colour to maintain the design. You can custom-make the colours to match your corporate identity, but be careful not to ruin the formatting. Seek professional advice if you want it done to perfection. Other features to look into when customising your homepage include Audiovisuals – when replacing pictures and videos, ensure you maintain the dimensions, colour grading and quality to maintain the website’s consistency. Block size – customise your content length and colour based on the specified sizes. The blocks are designed to scale, and if you use more words, it might distort the code. If you do not need a block, remove it. Do not remove sections, as it might distort the design. Create Menus List down every good or service you wish to include on your website. Create special pages and link them to the Menu bar. It is the second most important element on your how to set up a WordPress website to-do list. Website visitors concentrate on the menu as it answers their questions: what, why, how, when and who. Menu links are on the menu bar below the website’s heading. On mobile, it is on the left or right side of the website page, shown using 3-parallel short lines. Come Up With More Pages Based on Your Services or Products Simple websites have a few pages depending on the services they offer. Ensure you create a page for each service and custom-make it to serve the purpose. As for mid-size and large companies, the pages should be elaborate, with clear visuals. Get professionals to design the page for you, matching every need with a service and redirecting the traffic to the right quarters. Most WordPress website themes have pre-built page layouts which you can edit. Pick the one with most of your features and custom-make it to suit the purpose. Based on the services rendered, you can create different designs. Link Your Website to Social Media For SEO reasons and website interlinking, include social media links on your WordPress website. They not only redirect traffic to your websites but also act as social signals, playing an important role in SEO ranking. For an optimal experience, the brand name should be the same on all social media platforms. The most important social media platforms to try out are Facebook, X (formerly Twitter), LinkedIn and YouTube. How to Set Up a WordPress Website on HostJaer: Ask for Help If you need any assistance on how to set up a WordPress website, contact HostJaer.com and the customer service attendant will guide you.
How to Choose the Right Web Hosting Plan For Your Budget
How to Choose the Right Web Hosting Plan For Your Budget There are different web hosting plans on HostJaer that serve different customers. They vary in storage size, number of websites allowed, and cost. These 3 factors determine the capacity and number of platforms each plan can hold. Choosing the right plan has technical and operational aspects, which we will discuss in this article. Regardless of the plan you choose, the services are excellent. Factors to Consider When Choosing the Right Web Hosting Plan Type of website Website Key Features The Type of Web Hosting Customer-Business Relationship Type of Website It is the biggest determinant in choosing a customer’s right web hosting plan. In structure, there are 3 main types of websites: corporate, blog and e-commerce. Each of the 3 has specific storage needs based on its files. A Corporate Website When setting up a website for a company, the bulk of the content is used at the development stage. They are mostly service pages with several audio-visual files. Of the 3 websites, it requires considerable storage needs over time. If you were to choose the right plan from HostJaer, we’d recommend the silver package. However, depending on the size of the business, its content needs and projections increase, and you might require additional space after some time. A Simple Blog Personal branding is popular among contemporary professionals. Simple blogs or personalized websites are common, replacing career CVs. Its set-up is simple, with the least content and audio-visual needs. The bronze package from HostJaer is the ideal plan for such a website since it requires the least maintenance. For personalities with a lot to say about themselves, the package has 2 more websites spaces, which they can use to showcase their skills further, widening the visibility of your online presence. An E-commerce Website It is the biggest (in size and capacity) compared to the 2 websites above. It requires a lot of data, both in development and maintenance. With updates on a daily basis, it requires enough space and bandwidth to operate. We recommend the Gold Web Hosting Plan, which we can upgrade over time depending on the storage needs. Website Key Features There are special features website owners look for when sourcing for a hosting plan. Such features determine the workability of the website, its ease of service and technological requirements. The following are some of the features website owners look for in a web hosting plan Data centre proximity – most website owners prefer web hosting service providers with servers nearby. It makes web pages load faster, a feature known as low latency. Complementary services – the service becomes simpler and affordable if the web host is also a domain registrar. HostJaer is an accredited and reliable registrar, making it a one-stop shop for all website development needs. Service transfer – many are times, website owners want to move their platforms to a new web host. The process of moving your website is also a big determinant. Look for a service provider that enables the movement for free and seamlessly. Service versatility – besides being a web host for your platform, a good service encompasses other digital services such as email hosting and digital marketers. Having these services in one place makes all end-to-end services worthwhile, affordable, and easily traceable. The Type of Web Hosting Each web hosting service provider has a forte based on the infrastructure and market forces. For the record, there 3 types of web hosting, each with their specific clientele Shared Hosting – as the name suggests, the hosting server is shared among several websites as determined by the service provider. It is the common form of hosting in the local market since it is affordable, user-friendly and facilitates easy website management. Virtual Private Server (VPS) – it allows several websites on the same server, but each website has a dedicated partition. The arrangement improves website security, which makes it attractive to medium-sized businesses. Cloud Hosting – Each website has dedicated resources, which improves uptime guarantees, website security, and reliability. Of the 3 types of web hosting, cloud hosting is the best, but more costly. Customer-Business Relationship Technology in web hosting has improved over time, which makes technicalities a bit relatable across web hosting service providers. However, the relationship between the customer and the business significantly influences the choice of a web hosting plan. Save for specific web hosting features, there are very few customers who can tolerate unreliable operational services. Besides the technical features you require as a website owner, review other customer’s comments to understand the business.
Collaboration in the Digital Age: Tools and Strategies for Modern Business Teams
Collaboration in the Digital Age: Tools and Strategies for Modern Business Teams Technology has significantly changed how people work. With the increase in remote working, workers communicate and collaborate effectively, even within different countries and time zones. Juggling various synergies and work ethics can be demanding, requiring a systematic conformity approach. Employing proactive strategies and tools will help modern businesses remain productive and maintain efficiency. Creative Thinking and Unique Skill Set Collaboration in business teams requires employees to work together for a common purpose. It involves creative thinking and unique skills to meet a specific common goal. With the right attitude and mindset, collaborations can help forge partnerships among distinct entities to tackle intricate organizational puzzles, overcome limitations, and achieve ambitious objectives. By gathering resources, expertise, and knowledge, collaborative linkages enable companies to bolster growth, drive innovation, and elevate their competitive advantages in the market. By embracing collaborations, organizations can gain multiple benefits across multiple dimensions, such as: Increased productivity – workers’ collaboration increases output per quota, thus saving time and increasing companies’ overall productivity. Improved creativity and innovation – different ideas from different people create an innovative working environment. Enhanced adaptability – Collaboration helps businesses adapt to the fast-paced business world, tackling and successfully maneuvering through changing market conditions. Improved employee satisfaction – reward and recognition foster appreciation among the employees. They feel their input value, leading to increased motivation and on-the-job commitment. Increased development – when a workforce joins hands in solving tasks, the less experienced workers get a chance to learn from skilled and knowledgeable workers. As a result, the knowledge within an organization grows rapidly. The Most Effective Tools for Collaboration Virtual business is the go-to strategy in the contemporary marketplace. Every business must have a digital footprint as its virtual front office. Web hosting in Kenya should be at the top of all the software and platforms a business must have. It plugs in all the other business collaboration tools that address unique needs and challenges in different business structures. Digital marketing is the end-game as it coordinates online presence and aligns information to fit into the digital platforms. Search engine optimization is the ultimate guide to the digital marketplace. Other tools one can use to manage modern businesses include Fellow – helps business organizations run meetings effectively. Dropbox – all company documents and files are backed up, uploaded, and saved in the cloud, thus enabling all company employees to access files remotely. ClickUp – task management becomes more efficient. It helps managers create, assign, and track tasks efficiently. Slack: slack is a secure communication tool that enables organizational staff to communicate and connect effectively through audio and video calls. In conclusion, effective collaboration for business teams is crucial in the digital age. Leveraging technology and effective collaboration tools reinforce the most effective collaboration strategies. With a good online partner to store and organize your online platforms, your business teams can work effectively to achieve organizational goals.
From Start-ups to Titans: How Technology Empowers Business Growth
From Start-ups to Titans: How Technology Empowers Business Growth Business is a compilation of human and mechanical activities that produce a product influencing human activities. It may be a product directly impacting consumers or a service that makes work easier, especially at the office. Technology empowers business growth, bringing in the mechanics and processes that make work easier. If done consistently, start-ups evolve into business titans, and technology takes center stage as it facilitates the mechanization process. This article delves deep into business planning and how it grows businesses thanks to technology. Creating Business Fundamentals Business setup involves harmonizing human and capital resources to create a unified entity. Part of this setup is technology, which directs the business operations. The first resource is communication, how the data and information flow through the hierarchy and the reporting structures. At the center of this is web hosting in Kenya services. It manages emails and website hosting, which is the fulcrum of all operations. Customers can view your portfolio, order, and even pay on the website. All these activities require online security, uptime guarantee, and loading speed, which you can only get if you have a credible web host. More importantly, it links the business to the outside world and helps grow the company or brand beyond borders. Aligning the Services to Customers’ Needs Businesses exist to solve customers’ shortfalls. There are very few businesses in Kenya that create a product and teach its consumers how to use it. However, if you tell them, the customer can know you have a solution. First, briefly explain a common problem in the market and how it affects the quality of life. It acts as a hook, as most customers resonate with it. Secondly, mention the product and how it easily solves the problem. Emphasize on the problem, solution, and importance to convert the customer. All this is a technology function, from audio visuals to its go-to-market. Digital marketing is the new approach to product market penetration as the information reaches the market promptly and without border barriers. You need good equipment and infrastructure to align your services and products with customers’ needs. Once more, the back stops at good website hosting services. Expanding the Business Scale and Markets You need structures for other markets once every resource is set and optimized. The first item is automating operations. It handles the core business function you want to introduce into other markets. Software as a Service (SaaS) is a technology product that helps replicate operations, especially in sales, finance, and customer service. Operations also move from physical handling to web-based, where every resource has to input their activities on a process schedule. Technology is central to this activity, allowing business to grow in lips and bounds. Such a model is common in banks and other financial institutions when they want to grow outside their geographical locality. Full Business Automation Once every resource is aligned, the business can go fully automated, allowing the business to move into a single platform. Procurement, sales, marketing, finance, human resources, and customer service are managed centrally. It is the height of business independence, which allow workers room to be creative. They spend less time on administrative issues to focus on interpersonal relationships that can earn more revenue. It is a crucial stage in business growth and development as it defines its next phase. The company can now focus on complementary services of impact projects to cement its place in the sector and economy. Once more, technology plays a big role in business automation. This approach works best in venture firms, the banking sector players, and business process outsourcing companies. It is the best example of how technology empowers business growth. Business Pooling: Getting the Best of the Sector When businesses outgrow their primary product, they look for other sectors to invest in. It might be outside their primary sector but indirectly related to the original trade. For example, a banking business can invest in insurance or stock brokerage. They invest their profits from banking into other businesses, which use money as the “raw materials.” In most cases, these investments can recoup their money due to their liquidity status. The bottom line is growing their business base by diversifying their investment. All these happen based on technology and business suaveness. They rely on technology to understand the business, create and dispense a working process. Essentially, technology empowers business growth and participates wholly in its development, from start-ups to titans.
FinTech Revolution in Kenya: Disrupting Traditional Finance Models with Technological Innovations
FinTech Revolution in Kenya: Disrupting Traditional Finance Models with Technological Innovations The FinTech revolution in Kenya is among the best in Africa. We pride ourselves on creating the first peer-to-peer mobile money system, which has made credit accessible. M-Pesa has given rise to more ideas within the payment space. People can now pay for goods, services and even manage their businesses without touching physical money. The banks, which are legally mandated to hold money, are finding other ways to maintain their role within the process. The sector has more opportunities as the economy grows its asset base. For instance, companies are finding other ways to tap into the informal market by introducing platforms that legitimize the unbanked. Chamas and other informal businesses still use M-Pesa as the preferred mode of payment. If well utilized, it will create a valuable product that will play a significant role in the country’s financial growth. 1. Easy Credit Access Before the FinTech revolution in Kenya became a concern to traditional banking, credit and money supply was the preserve of banks. They immersed a lot of resources as they controlled who got the money and how fast the process rolled out. M-Pesa came into the space after 2010 and changed the money supply matrix. Players in the credit space tapped into its distribution model and gave out unsecured loans to users based on their transaction history on M-Pesa. It made the application, approval and disbursement process easy. Banks had to tap into this process to remain afloat, which changed how the traditional model in Kenya worked. The system has now spread to other countries, with Ethiopia being the latest to welcome the innovation into its economy. 2. Banking the Unbanked Nearly half of all Kenyans do not own or operate a bank account. However, they use money in their daily endeavours and have an informal way of saving and purchasing items. The FinTech revolution in Kenya naturally includes them in the national statistics since all M-Pesa transactions are recorded. With more M-Pesa products coming into the fold, this unbanked population can increase our money supply, strategically anchoring the economy among the fast-growing developing nations in the world. In other words, FinTech has brought the rural economy to the fold through organized systems. 3. Collaborations M-Pesa has persuaded the traditional banking sector to review the banking model to accommodate low-end consumers. Since it is not a financial institution, all transactions must have a supporting bank account, which brings like minds to the fore. Revisiting the banking model seeks to entrench complementary services, i.e., banks and mobile money services, into the economy as a money supply option. It might appear simple to Kenyans since they are already used to it, but it has far-reaching economic implications. More entrepreneurs can join the race by developing a process that taps into the financial space. It starts as simple as choosing a brand name and going through domain registration in Kenya. There are plugins and software that integrate the M-Pesa payment system with the company’s financial models to offer automated payment services. 4. Healthy Competition Challenging traditional banks in the money supply business creates favourable customer prices. As more banks join the field, the price becomes more liberal. M-Pesa controls the peer-to-peer money supply in Kenya more than all the banks collectively. Such statistics come in handy with banks finding innovative ways to retain their leadership in the sector. What follows is price wars, from which the consumer ultimately benefits. 5. Funds Pooling Tontine and chamas grow their resources through fund pooling. They lend at affordable and flexible rates, allowing members to develop in the long run. It is a growing subsector within the cooperative space and is tagged among the most informal but innovative ways to foster financial inclusivity. Most of them do not have transactions exceeding Kes 5 million in a financial year, but with limited resources, they have built an economic war chest that supports rural economies. 6. Remote Banking You do not have to go to a physical bank branch to transact. Banks have developed mobile applications to move funds to and from your bank account. Others like KCB and NCBA do not require one to open a bank account to save or withdraw funds. Products like KCB M-Pesa and M-shwari foster remote banking and lending services among people without knowledge of the banking system. Ideally, the FinTech revolution in Kenya has put everyone with a phone on the same pedestal in financial inclusivity in Kenya.
10 Effective Digital Marketing Strategies to Boost Your Business
10 Effective Digital Marketing Strategies to Boost Your Business The contemporary corporate space has shifted to digital marketing to tap into the ever-growing online market. It is not only effective but also infinite, thanks to the growing digital space. One could approach digital marketing in several ways as long as they get the results they need. With digital marketing, you can custom-make your advert to target a specific consumer base. The feedback is instant, measurable and factual since you get direct access to the final consumer. Digital Marketing Strategies that Can Boost Your Business Competitor Research Understand your customers Create a clear value proposition Utilise Google as a Marketing Platform Create a responsive website Content is King Utilise SEO and other website ranking activities Capitalise on social media traffic Try email marketing Consider using influencer marketing Competitor Research When delving into a new concept or market, you should research competitors to see what they are doing. If they have been in the industry for some time and have considerable influence, note down what they do best. The goal is to use the information you have to mount a spirited campaign within the market. Go through their online platform to understand what makes them significant in the sector or market. Understand Your Customers When developing a route-to-market strategy, put your customer at the centre of your plan. Note how they react, talk and even comment on the product. The idea is to create a campaign that will fill most of the gaps in the market. Understanding consumer behaviour is the most important aspect of creating a route-to-market concept. Create a Clear Value Proposition Visibility is a marketing function that prompts marketers to give out all the necessary information. Pricing and value proposition form an integral part of a product as it shines some light on what the customer gets. Besides the product price, share the benefits and importance of the product for the customer to get their value for money. Utilise Google as A Marketing Platform Google is undoubtedly the biggest digital marketing platform in the world. Most companies use Google’s resources to create product and service visibility. The following are some useful platforms available on Google that support digital marketing. Google My Business – geographically pinpointing your business. Search Console – essential in content positioning Google Analytics – analysing the impact created by your website Google AdWords – responsible for online advertising Create a Responsive Website Websites are the centre of attraction for all digital marketing activities. They contain customised information for the business and work as the backstop for all your marketing information. Select a website theme that is SEO-friendly, easy to navigate and has valuable content. Get the best web hosting company in Kenya with the best reload speed and guaranteed uptime. Content Is King You can never go wrong with content as long as it is high quality, timely and frequent. It is a significant factor that search engines look out for when ranking websites. Write informative, unique, factual articles for your pages, and Google will single out your website as an authority in the market. Utilise SEO and Other Website Ranking Activities Understand keywords and their positioning to influence online search behaviours. SEO has several tenets that have to be fulfilled to improve website visibility. Top of the list is content length (above 750 words), keyword and HTML placement. The content should be unique, resourceful and of high quality. Consider using an SEO research platform to test compliance and website health; the better the performance, the higher the ranking. Capitalise On Social Media Traffic Facebook, Twitter and LinkedIn are the biggest social media platforms with a considerable following online. Creating an account and posting content links or audio-visual to these accounts significantly boost customer reach. To get more numbers, a website page promoting engraves the product or service to people outside the immediate circle. The world is slowly turning online for information, and digital marketing is the way to go. Try Email Marketing Every person, business or organisation has a work or personal email. The importance attached to emails makes it a prime channel to deliver information. However, its conversion may be lower than other marketing strategies, but it gets the information to the target person. To get a substantive figure, send as many emails as possible. Consider Using Influencer Marketing Influencers are the main marketing channels in contemporary marketing. Clients buy into their following since every influencer attracts their kind. The message reaches home in time and in a way they understand. Influencer marketing is the way to go if you want results within a given time, especially when selling commodities.
The Power of Data Analytics: Insights for Business Growth
The Power of Data Analytics: Insights for Business Growth Data analytics is the science of collecting and deciphering information collected from resourceful quarters. It brings to the fore trends and behaviours that prove important in everyday life, especially in business. As businesses create policies, data analytics shows traits that ensure conversion, satisfaction and coherence with market demands. Essentially, it leads to better decision-making and stays ahead in the game. Every company needs data analytics to tailor make its approach to the market. It solves customer needs, predicts preferences, and aligns business operations. Almost all departments in a business rely on market knowledge to stay ahead of the rest. If done right and in time, data analytics opens up opportunities that could easily be lost. How Data Analytics Ensure Business Growth Understand the customer and market behaviours Make informed decisions Improve business processes Identify areas of improvement Personalise every business activity Plan ahead Understand the Customer and Market Behaviours As you go into the field, data collection is part of the activities carried out. It entails collecting vital data which could be used to make sales decisions. One might not get the magnitude of this data, but when pairing it up with other data collected, it forms a pattern that can help decide. Some of the most useful data gathered include names, phone numbers, areas of specialisation and age brackets. With this data, you can closely monitor consumption patterns, which inform market behaviours. Percentages, magnitudes and exact numbers measure consistencies, dedication and reliance. Depending on the type of goods or services, you can predict with finality the demand curve. Most importantly, data analytics becomes important when a business wants to test its product popularity. It also becomes essential when transitioning, rebranding and expanding, which are all activities that depend on numbers. Make Informed Decisions Before management makes any decisions, they must agree with finality the impact of the resolution on the businesses. Decisions provide a distinction between good and right, and bad from wrong. It involves opportunity cost and the value we forego for the greater good. To create lasting impressions, decisions should be backed with reliable information, thanks to data analytics. Such backups become essential when revisiting such decisions in future. They can also be used as a study guide on business management and processes. Since a lot depends on such a decision, the manager eliminates guesswork, creating a sequence from which subsequent decisions are made. Improve Business Processes When starting out, all business processes are a series of interlocked activities to create a company. They rely on business best practices, which do not always beget the desired outcomes. If the resources within the pipeline implement these processes and report back on their findings, it gives the process owner the privilege of amending them. Every business has a unique route to market strategy based on its services. They employ the best approach factoring in their resource base and expected outcome. To get the ideal business processes, they need data analytics. It points out the right direction, possible slow-downs and customer preferences. Identify Areas of Improvement Every process involves resources (capital and human) that move the wheel. It is chronological, positioning every aspect where it should be. A good strategy should shed some light on the effects of every activity, giving the process owner the ability to rectify or improve the outcome. If there is a weak link within the process, data analytics can easily point it out. Management can work on it to speed it up, restructure the process or replace the resource. The end goal is to use resources prudently and get maximum returns. Eventually, when management gets the ideal ratio, they can use it to expand the business. Personalise Every Business Activity Every activity within a business is a data collection point. The aim is to monitor performance, understand the pressure points and improve it with time. Improving each business activity with time creates renewed oomph within the system, which grows the business wholesomely. This approach works well with business process outsourcing companies. It also works well for companies with several branches. Every branch has its dynamics, which should be addressed separately. At the end of the day, every customer gets what they deserve uniquely. Plan Ahead Strategic plans are made using sector and market data. It spells out the overall business policy and how its method will impact the market. Plans are future undertakings which one must have a clue before coming up with them. Data gathered over the years shows a pattern one can use to predict the future. It might not be wholesome, but it gives the direction a business should take to get the desired outcome.
The Future of Cybersecurity: Trends and Predictions
The future of cybersecurity depicts our destiny as technology consumers. Inventors are developing cyber technology to make man’s life easy and responsive. Artificial Intelligence (AI) and Machine Learning (ML) are central to every invention since they show patterns and behaviour that help analyse consumption. We delve deep into their functionality and possible innovation that might impact cyber security. Trends in the Cyber Space Innovations Artificial Intelligence powered Inventions Blockchain Internet of things Tech collaborations Quantum computing Cloud computing 5G technology Artificial Intelligence (AI) Powered Inventions The biggest usage of AI is predictability and data analysis, an important cybersecurity tool. A lot of data gathered online can fall into the wrong hands and cause devastating effects. Luckily, AI has mechanisms to detect and suggest ways to curb it. Everything is automated, from data collection to analysis and possible courses of action. However, with good intentions and progressive inventions, criminals can use the same concept to upgrade their cybercrime. They know the coding processes and can use them to create sophisticated cyber-attacks. It moves the war online, which begets devastating effects that could easily sway the global order. Blockchain Blockchain is among the first in the series of cybersecurity protocols of the 21st century. It is a decentralised ledger used to store and transmit information securely. Thanks to their security and decentralised nature, cryptocurrencies base their operationalisation on Blockchain technology. It is harder to break through the firewalls since each pocket has individual security. With these characteristics, Blockchain is increasingly becoming popular in cyberspace. Players in the finance, government and healthcare sectors prefer Blockchain for guaranteed confidentiality. Web hosting for sensitive organisations also falls in this spectrum as it ensures data held cannot fall into the wrong hands. Internet of Things (IoT) IoT is increasingly becoming popular among cyber users thanks to its structural design. They use it to control and manage critical systems within their operational framework. However, the rise of cyber sophistication has weakened IoT-run systems, posing a security risk. As we speak, cyber innovators are in the library creating security protocols for IoT. It is too valuable for system management to leave it vulnerable to cyber criminals. The process of updating IoT’s online security includes beefing up the available protocols, replacing them with sophisticated security and incorporating multiple-level securities. It makes it harder for cybercriminals to hack into the system and disrupt its functionality. Tech Collaborations As the world becomes a global village, tech companies buy or partner with other tech companies. The aim is to synchronise operations, creating a one-stop shop for services. Such an approach works for business process outsourcing platforms to develop a service movement and consolidate their gains. For example, a web hosting company can buy out an online design company alongside an image and video-sharing platform. The conglomerate creates an all-around design and brand positioning company that touches every digital and creative marketing aspect. Quantum Computing If you need an advanced security system, quantum computing is the way to go. It breaks down cryptographic codes and algorithms, strengthening internet security. As the sophistication grows, post-quantum cryptography is improved, which addresses challenges caused by quantum computing. The improved algorithms offer better resistance and work better with contemporary data management systems. Essentially, quantum computing gives a face to data processing and protection. Encryption is a factor of mathematical formulas which normal computers cannot solve. But with improved processing and technology, quantum computers can decode, which makes classic security obsolete with time. As they break classic encryption, they make other sophisticated ones to continue the cycle. Cloud Computing The era of physical servers has gone, ushering in cloud computing that depends on remote servers for data storage. It lowers the operation cost, offers room for scale-ups and guarantees information security. Although cybersecurity in cloud computing has increasingly decreased, several improvements to the original code make it difficult to crack. As a growing issue with cyber security circles, a lot is going on to improve its resourcefulness soon. 5G Technology Besides speed and reliability, the fifth generation (5G) technology offers opportunities and challenges. Just as it is easy to work online, it is the same for criminals to attack your system. The software-defined network, which is the primary operating process of the 5G network, is prone to attacks. However, organisations are embracing software security improvements to curb random attacks. We will likely see improved security around the 5G network in the near future.
The Role of Customer Support in Web Hosting: Finding the Right Provider in Kenya
Customer support links the web hosting service provider and the customer. They offer technical assistance to the customer and help explain web hosting services. Although most of the customers who sign up for web hosting in Kenya know a thing or two about the service, other activities need the customer service’s direct input. We will discuss the importance of customer support in web hosting in Kenya and its significance. How Customer Support Helps Web Hosting in Kenya Help setting up Troubleshooting Back up Updating server and other web hosting settings Process complaints Administrative Support Help Setting Up The process of purchasing and customising web hosting is only conversant to some. It entails matching web hosting and domain registration, and activating the domain name. You can purchase the two services from the same provider but might need assistance operationalising them. Customer service comes in 2 forms; direct and indirect. Indirect customer service is the frequently asked question and knowledgebase segment. You have every detail you need on operationalising web hosting written down for better understanding. The direct approach is calling the customer service centre and getting the customer attendant to guide you. It should only apply if the indirect approach is not giving you the expected results. There might be a technological change to warrant the inactivity of the written-down procedure, or the customer must have missed a step when setting up. The customer support representative will help you complete the onboarding process. Trouble Shooting Each web hosting package is housed in a pocket that stores all the files. In case of an issue, customer support is on standby to help solve it. Troubleshooting can be caused by the following: Slow speed – it is a function of the disc usage; the more files you have, the slower the speed. Unresponsive SSL – there might be an issue with website security, affecting SSL auto-update. Offline websites – the main cause is improper set-up which might be blocking the website from appearing online. Customers do not have the troubleshooting ability from their cPanel and will rely on customer service for solutions. Back-Up A few years back, there were no mechanisms to store data in case of a system attack. It meant that customer service was mandated to perform offline data saving physically. A good number of web hosting service providers in Kenya still use this system to manage their customers. It might not be sustainable, but it helped save the customer’s data for a rainy day. Currently, there are mechanisms to auto-store data offline. Some are weekly, while others are daily, depending on the technology used. If there is anything wrong with website data, customer service is the first point of call. Updating Server and Other Web Hosting Settings The last decade has seen improvement in web hosting technology to respond to market needs. These upgrades might tamper with a client’s hosting setting. Sometimes, the web hosting company might move their server to a new aggregator, affecting the client’s settings. You need customer service to help you configure the web hosting settings. For scheduled maintenance, they pass the information out so that customers can plan. All this is done in earnest to improve the web hosting services. Process Complaints There are several issues raised day in, day out. They range from downtime, to website malfunctioning and ISP, among others. Although some do not directly relate to web hosting, customer service should have the industry knowledge to help solve them. That is why hiring resourceful customer service is an added advantage to any web hosting company. The main work of customer support in web hosting is to solve issues or point the customer in the right direction. However, they can refer to the manager for solutions if the problem is administrative. Administrative Support These are technical and non-technical issues that may hinder the operationalisation of web hosting services. They include, among others: Processing payments – sometimes the auto-push notification from the payments service provider might malfunction, which requires human intervention to restore the service. Adding storage space – all web hosting packages have a predefined space. If the customer needs extra space, they must call customer service for assistance. Understanding contemporary web hosting issues – with technology, such as AI, being deployed to every aspect of human interaction, questions might arise on how it affects web hosting. You need someone conversant to spell it out.
How to Choose the Right Domain Name for Your Website in Kenya
A domain name is a website identity that differentiates it from one another. It has 4 main parts; the protocol, subdomain, domain name and the top level domain. Each domain name part has a significant role as an identifier to differentiate a website from another. Essentially, they form part of the reasons why you would choose a domain name. Choosing the Right Name for Your Domain Business or Organisation Name Product Name Easy to read and memorise Short Keywords Avoid hyphens Business or Organisation Name Most businesses settle on the business name as the domain name. It helps in branding since the keyword in the domain name is the business name. Other add-ons, such as emails, increase customers’ trust in the business. It shows the relationship between the sender and the business. However, this only works if the business name is still not taken. If it is your chosen name, do background research to ascertain its availability before registering the business. This concept works if you have a unique name. Avoid using common terms, as there are slim chances you will get a domain name with the right characters. The new trend is joining two words to form a unique word, such as “domainname” instead of “Domain Name.” Product Name There are some businesses where the product name is more popular than the business name. Such companies centre their distribution and growth strategy on the product name. If the name outgrows the holding business, they can use the product name on several products to ride on the wave. A good example is blueband.com, a product from Unilever. Since the product is famous, the holding company creates the domain name to buy into the fame. Such a concept works well if a company has a break-away product. Instead of redirecting the traffic to another name (like the holding company’s name), they go with this product name and pull other products into the fame. Others can even name all other products from the company using this break-away product, only differentiating it with a second name, which can be usage or purpose. A good example is Kartasi Brand with Kartasi Exercise Book, Kartasi Ledger Book, Kartasi Cover Paper and Kartasi Cash Sale Book. Easy To Read and Memorise You want to avoid creating a domain name that no one can pronounce. People would like a simple name which they can read and memorise for easier comprehension. As businesses and people get creative with words, the best way to create a good domain name is to join together 2 known names. Although the government only allows a business to have at least 3 names, pick the ideal word, mostly the first, as the domain name. Do not write the 3 words as the domain name, as it will become long, mouthful and will not help when doing SEO. Make the name short, precise and to the point. Your customers will easily find it. Keywords For SEO reasons, including the service or product keyword in the URL is important. Search engines make domain referencing easier if the main activity is part of the URL. For example, BeyondRanks Marketing Solutions’ domain name is beyondranksmarketing.com. The word “marketing” is strategic because it explains what the company does. In this case, “marketing” becomes a keyword for on-sight SEO. The presence of the keyword on the domain name makes digital marketing simpler and easier. Therefore, when creating a consultancy business, ensure that the domain name has the word “consultancy” to help with online marketing. Avoid Punctuation Marks, Especially Hyphens Putting punctuation marks on domain name reduces reliability since search engines might pick it as spam. It mostly happens when you want to separate 2 unique words to improve thematic focus. However, it scales down domain readability and memorability, wilting down the search engine’s site identification process. It might look classy and unique, but it limits online marketing exercises. If possible, avoid hyphens, especially if a domain name has 2 known words. It might look like copying or defrauding people using the same name but in a different character format. Search engines might recognise this and can even devalue your website for imitation. If it is a must, do not use more than 1 hyphen on 1 domain name. Other punctuation marks like full stops can still work, although experts highly discourage it.