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How to Set Up a WordPress Website on HostJaer

How to Set Up a WordPress Website on HostJaer A website is a necessary platform for every business, idea or brand. Knowing how to set up a WordPress website is an essential skill as it gives you the prerequisite knowledge to manage the platform. Although the process is straightforward, you need the correct guidance to make the procedure effective. Regardless of the type of website, we give you the approach that applies across the board and how to do it yourself. Step By Step Process on How to Set Up a WordPress Website on HostJaer Create the Brand Name Depending on what you want to do with your website, create a brand name for it. Use the business name as the brand name if it is a business. If possible, reserve the name during business registration and apply it to all platforms you intend to use. You can purchase your brand name from HostJaer.com. You can choose from .COM, .CO.KE, .ORG or .NET, depending on your organisation. Read more on domain registration in Kenya for a better understanding.   Download a WordPress Theme Get a web hosting package from HostJaer.com. Choose from the 3 packages on offer based on your organisation’s needs. Select one of the WordPress themes at the backend of your web hosting and install it. Ensure it matches the website type you need to reduce theme editing.   Once the theme is in place, create website Metadata: the website name, goods/services/brand and tagline. This information is what identifies the website online. Although there are several free WordPress themes, they might not give you what you want, especially when customising it to your taste. You can buy a good theme from the WordPress store for specific customisable features. Customise Your Homepage All WordPress themes come with dummy content that acts as a guide. All you have to do is replace it with your words. Ensure you observe the word count, font size, positioning and colour to maintain the design. You can custom-make the colours to match your corporate identity, but be careful not to ruin the formatting. Seek professional advice if you want it done to perfection. Other features to look into when customising your homepage include Audiovisuals – when replacing pictures and videos, ensure you maintain the dimensions, colour grading and quality to maintain the website’s consistency. Block size – customise your content length and colour based on the specified sizes. The blocks are designed to scale, and if you use more words, it might distort the code. If you do not need a block, remove it. Do not remove sections, as it might distort the design. Create Menus List down every good or service you wish to include on your website. Create special pages and link them to the Menu bar. It is the second most important element on your how to set up a WordPress website to-do list. Website visitors concentrate on the menu as it answers their questions: what, why, how, when and who. Menu links are on the menu bar below the website’s heading. On mobile, it is on the left or right side of the website page, shown using 3-parallel short lines.   Come Up With More Pages Based on Your Services or Products Simple websites have a few pages depending on the services they offer. Ensure you create a page for each service and custom-make it to serve the purpose. As for mid-size and large companies, the pages should be elaborate, with clear visuals. Get professionals to design the page for you, matching every need with a service and redirecting the traffic to the right quarters.   Most WordPress website themes have pre-built page layouts which you can edit. Pick the one with most of your features and custom-make it to suit the purpose. Based on the services rendered, you can create different designs.   Link Your Website to Social Media For SEO reasons and website interlinking, include social media links on your WordPress website. They not only redirect traffic to your websites but also act as social signals, playing an important role in SEO ranking. For an optimal experience, the brand name should be the same on all social media platforms. The most important social media platforms to try out are Facebook, X (formerly Twitter), LinkedIn and YouTube.   How to Set Up a WordPress Website on HostJaer: Ask for Help If you need any assistance on how to set up a WordPress website, contact HostJaer.com and the customer service attendant will guide you.

How to Choose the Right Web Hosting Plan For Your Budget

How to Choose the Right Web Hosting Plan For Your Budget There are different web hosting plans on HostJaer that serve different customers. They vary in storage size, number of websites allowed, and cost. These 3 factors determine the capacity and number of platforms each plan can hold. Choosing the right plan has technical and operational aspects, which we will discuss in this article. Regardless of the plan you choose, the services are excellent. Factors to Consider When Choosing the Right Web Hosting Plan Type of website Website Key Features The Type of Web Hosting Customer-Business Relationship   Type of Website It is the biggest determinant in choosing a customer’s right web hosting plan. In structure, there are 3 main types of websites: corporate, blog and e-commerce. Each of the 3 has specific storage needs based on its files.   A Corporate Website When setting up a website for a company, the bulk of the content is used at the development stage. They are mostly service pages with several audio-visual files. Of the 3 websites, it requires considerable storage needs over time. If you were to choose the right plan from HostJaer, we’d recommend the silver package. However, depending on the size of the business, its content needs and projections increase, and you might require additional space after some time.   A Simple Blog Personal branding is popular among contemporary professionals. Simple blogs or personalized websites are common, replacing career CVs. Its set-up is simple, with the least content and audio-visual needs. The bronze package from HostJaer is the ideal plan for such a website since it requires the least maintenance. For personalities with a lot to say about themselves, the package has 2 more websites spaces, which they can use to showcase their skills further, widening the visibility of your online presence.   An E-commerce Website It is the biggest (in size and capacity) compared to the 2 websites above. It requires a lot of data, both in development and maintenance. With updates on a daily basis, it requires enough space and bandwidth to operate. We recommend the Gold Web Hosting Plan, which we can upgrade over time depending on the storage needs.   Website Key Features There are special features website owners look for when sourcing for a hosting plan. Such features determine the workability of the website, its ease of service and technological requirements. The following are some of the features website owners look for in a web hosting plan Data centre proximity – most website owners prefer web hosting service providers with servers nearby. It makes web pages load faster, a feature known as low latency. Complementary services – the service becomes simpler and affordable if the web host is also a domain registrar. HostJaer is an accredited and reliable registrar, making it a one-stop shop for all website development needs. Service transfer – many are times, website owners want to move their platforms to a new web host. The process of moving your website is also a big determinant. Look for a service provider that enables the movement for free and seamlessly. Service versatility – besides being a web host for your platform, a good service encompasses other digital services such as email hosting and digital marketers. Having these services in one place makes all end-to-end services worthwhile, affordable, and easily traceable. The Type of Web Hosting Each web hosting service provider has a forte based on the infrastructure and market forces. For the record, there 3 types of web hosting, each with their specific clientele Shared Hosting – as the name suggests, the hosting server is shared among several websites as determined by the service provider. It is the common form of hosting in the local market since it is affordable, user-friendly and facilitates easy website management. Virtual Private Server (VPS) – it allows several websites on the same server, but each website has a dedicated partition. The arrangement improves website security, which makes it attractive to medium-sized businesses. Cloud Hosting – Each website has dedicated resources, which improves uptime guarantees, website security, and reliability. Of the 3 types of web hosting, cloud hosting is the best, but more costly. Customer-Business Relationship Technology in web hosting has improved over time, which makes technicalities a bit relatable across web hosting service providers. However, the relationship between the customer and the business significantly influences the choice of a web hosting plan. Save for specific web hosting features, there are very few customers who can tolerate unreliable operational services. Besides the technical features you require as a website owner, review other customer’s comments to understand the business.

Unleashing the power of cPanel: A Step-by-Step Tutorial for HostJaer Users

Unleashing the power of cPanel: A Step-by-Step Tutorial for HostJaer Users Website owners understand the power of a cPanel in managing the content management system (CMS). It allows users to create, edit, manage, and even delete files on a website. Not every website owner can use the cPanel effectively, so we have created a tutorial for HostJaer users. We acknowledge that it is vital in virtual business-customer engagement, making business management easier and faster. Essentially, it has the power to make or break an organization, and any setback can hugely affect operations.   The power of a cPanel in Website Management Simplified Website Management Website Security and Backup in Check Customer Support Management Creating User-Friendly Interface Database Management Email Management Website Domain Management   Simplified Website Management A cPanel is the core of any website and manages all experiences and content placed on the platform. Although it has technical codes at the back end, the front end is set so anyone can customize the website. It is simple, straightforward, and easy to operate, making website management an activity anyone can manage.   In the case of complicated websites like e-commerce, you can seek help. Nonetheless, the operating process is straightforward and automated if you click the right command. Essentially, the power of a cPanel lies in its simplicity of operation and the ease of business-to-customer interaction.   Website Security and Backup in Check Part of the building features of a cPanel is its security features. Each user has a security clearance that only the admin can control. You can opt for a custom or WordPress site with secure protocols. The cPanel allows you to manage the experience and solve security issues when they arise. There are also plugins that can help you detect unauthorized access and install countermeasures.   Part of the website security is file backup. Contemporary web hosting service providers back up data daily, making retrieving information safer in case of a threat. All these features are on a cPanel, which manages the security and backup process.   Customer Support Management CRM are attached to cPanels to harmonize customer service and coordinate experiences. There are plugins you install on your cPanel that coordinate communication, even on WhatsApp and other messaging systems. It can also divert the messages so that you can view them on your phone. As technology improves, you can manage customer relations remotely, improving customer conversion rate.   Feedback from customers is key as it helps improve products/services. Manufacturers rely on this feedback to custom-make the product to market standards. Whereas technology has created open-end communication platforms, CRMs on cPanels manage communication and single every comment to get a pristine outcome.   Creating User-Friendly Interface Understanding programming languages makes it easier to give your website the desired look. You can custom-make the website to your liking, much to the delight of your customers. Before settling on the interface, research your target customers and understand what they like. JavaScript is the main language that improves website appearance.   If you want to change in the future, the cPanel allows you to remodel it to what you want. To keep your audience engaged, use the cPanel to get you what you want. If you aren’t privy to web development and management, you can buy a website theme from authroised platform. They have an editable phase that you can access, leaving the technical bit for technicians.   Database Management Linking a website to web hosting gives it a virtual home. There are several security protocols, among them database management. A cPanel coordinates all these activities, harmonizing every activity in between. In case of a data movement, website upgrade, security checks, or any other significant website management activity, database management is seamless. Thanks to a cPanel, every process all in place.   Email Management  If your organization allocates emails to its workers, you can manage what everyone does in the system. You can monitor conversations and effect controls within the system. All information passing through the system remains company owned, which encourages responsibilities. You can also limit the number of emails, custom-make the experience, and even upgrade to use search engines to sign up for the emails.   Website Domain Management  Whatever you want to do with your domain name is possible. You can create sub-domains, emails and even redirect them to other websites. It gives you the authority to handle your online marketing process from end to end. More importantly, you can manage every URL on the domain name, a fete that is crucial when doing digital marketing.

How to Backup Website Data in Web Hosting: Best Practices in Kenya

How to Backup Website Data in Web Hosting: Best Practices in Kenya Website management is a core function in businesses, making it necessary for website owners to learn how to back up website data. Most businesses have converted their websites into front offices, with all the needed information to convert any customer. It is, therefore, necessary to protect your data in case your website gets attacked or collapses mid-way. If you haven’t backed it up, you risk losing all your website data, traction and content.   How to Back Up Website Data in Kenya Online backup system Offline Backup system Hybrid System   Online Backup System As the name suggests, all the files are kept on an online server. The whole website or parts of it can be downloaded and stored in a virtual drive. It is the most recent website backup system that combines web hosting and website management.   Advantages of an Online Backup System Convenience – you have a centralised backup system where all your data goes. You can schedule it or do it manually at your convenience. If you need it anytime, you have it. Instant recovery – in case of a fallout or data breach, you can restore your website immediately since everything you need is in one place. Synchronised backup system – some web hosting companies have a periodic data backup system that doesn’t need human intervention. The downloaded data goes to a server somewhere and is updated regularly. Affordability – compared to the other backup system, you do not need additional services to back up your data. It comes in the package. Reliability – you are assured of getting the updated backup version alongside any system upgrades. With an online backup system, you cannot lose any data.   Disadvantages of an Online Backup System Reliant on bandwidth and ISP – it can only happen if you have enough bandwidth to facilitate the backing up of data. You should also have enough broadband to back up your online data. Prone to data server mishaps – if you want to change from one server to another, you might lose a good chunk of data in transit. You can only rent – your web hosting service provider can only rent you the server space. If you want to save your data, you must fulfil the terms of service.   Offline Backup System It is a physical data backup system that downloads the website data from the web hosting service into the computer or a hard drive. You can copy and paste it into other offline data hard drives for backup.   Advantages of an Offline Backup System  Easily accessible – you can access it whenever you like, anywhere you like Most offsite data storages have manned security operating 24 hours a day, which makes it difficult to access. Easy to develop and manage – it is a plug-and-play system that doesn’t demand any specialised training. Destroying and recycling is easier, making it a convenient data storage facility.   Disadvantages of an Offline Backup System Labour intensive – you have to be there to carry out the backup process. Time-consuming – depending on the download speed and data volumes, the process can take some time. Risk of being outdated – with the growth in technology, if you store the data for some time, it might become obsolete. Hybrid System A hybrid system combines both online and offline website backup systems. Website data is downloaded and stored in the server, after which you can transfer it to an offline facility. Website managers do this as a security feature to prepare for any eventuality.   Advantages of a Hybrid Backup System Assured information security – even if the automated system doesn’t work, you can get an offline data version. At any given time, you will have an updated copy. Dependable recovery process – if any recovery process fails, you can use the other to update the lost files. Essentially, it has the backup of the backup. You can empty the online drive – if the data on the website is constantly growing, you can store any other backups on the offline drive, guaranteeing the availability of all the data, even on the previous versions.   Disadvantages of the of a Hybrid Backup System Expensive – you must buy the hard drive and server space to run this backup model. It costs you double the amount to keep the same data files. Labour intensive – the computer might automate the online website backup system, but the technician has to do the manual backup. Incompatible files – if you stay with the website files stored offline for some time, they risk being outdated, hence incompatible with the current website plugins and programming language.

Securing Your Website from Hackers As a Feature of Web Hosting in Kenya

Securing Your Website from Hackers As a Feature of Web Hosting in Kenya Securing your website from hackers is one of the most important aspects of website management. Cybercriminals are getting creative daily and looking for ways to access high-traffic websites. They either do it for ransom or repossess a good website for resale. A website owner or manager must ensure their platform is well secured to avert any possible cyber-attack. This article discusses securing your website and why it is important for your business.   How to Secure Your Website from Hackers Ensure all your software and plugins are up to date Limit how many times one can attempt to log in Discourage uploads Generate strong passwords Consider using HTTPS Use a different username for your admin directories   Ensure All Your Software and Plugins Are Up To Date A complete website comprises several programs and plugins to boost its functionality. These programs need frequent updates to improve their usability. From personalising services, updating the user interface and increasing functionality, these software go a long way in making a website responsive to the user’s needs.   Developers keep on improving their software to match up to the need. Security is also one of the things that they enhance. Therefore, if you do not update the software, it might be the hotspot from which cybercriminals can access your website. To prevent this, ensure all your plugins, programs and software are up to date. If possible, set an auto-update feature on all your software to ensure they do not miss any updates or upgrades.   Limit How Many Times One Can Attempt To Log In Cybercriminals have developed bots that mine and try to access websites. These bots are designed to try to access a website as often as possible. The more times they try, the closer they become to accessing the website. To avoid this, limit the number of times one can try to access the website.   When this feature is active, it stops the login attempt at the set number and temporarily disables any attempt to access the website’s back-end. It can send an automatic mail to the website admin account, citing fruitless attempts to gain access. The administrator has to prove the account ownership to gain access, including 2-step verification. It is one of the most effective ways to keep tabs on website security.   Discourage Uploads Uploads are the main cause of virus importation to websites. An account user can unknowingly upload an Excel document, a plugin or a program onto a website back-end, which might encrypt the website. Although you cannot do without uploads, all uploads must be vetted by the website security protocol before usage.   There are also some antiviruses that scan every document uploaded or downloaded to the platform to gauge their risk. However, the best way is to be vigilant on everything you upload and install a credible antivirus to run a security audit every time anyone uploads a document.   Generate Strong Passwords There is a whole study of password thinking and generation in cybersecurity. It tries to understand what people think when designing passwords. Although it might not pinpoint an exact chronology of character creation, it guides users on how not to think when creating passwords for their platforms.   Search engines have devised an algorithm to suggest strong passwords that no one can guess. It not only makes it difficult to hack into an account but also helps the user store it in case they have to refer it after that.   Consider Using HTTPS HTTPS is a secure transfer protocol that encrypts communication between a server and a website. It ensures that no one can intercept any data passed between the 2 platforms, deterring hackers from accessing confidential information. Most web hosting services in Kenya have secure HTTPS features (SSL protocol), which ensure safe communication between the server and the website.   It comes free with the web hosting service and encrypts any URL on the website. When purchasing a web host service, ensure it offers SSL as part of the package.   Use a Different Username for Your Admin Directories  Gone are the days when people used “admin” or “info” as the user name for their central email. Hackers can easily guess it and might succeed in hacking the website. Be creative when coming up with admin directory emails. It makes it hard for anyone to guess, which adds a layer of security to your website. There is a whole study on creative directory names you can check out.

SEO-Friendly Web Design: Tips for Optimising Your Website

SEO-Friendly Web Design: Tips for Optimising Your Website The hallmark of digital marketing is coming up with an SEO-friendly web design. It solves half of the marketing problems and positions the business or product on a higher pedestal. One should look out for some factors when settling on a friendly web design. They are both technical and infrastructural, bringing all the important aspects of website optimisation to the fore. We will discuss each of them and why they are important when designing a website.   Factors to Consider When Creating an SEO-Friendly Web Design Unique Meta Data Clean URL Structure Unique Content Easy-to-Crawl Webpages Clean and Progressive Content Structure Unique and Optimised Images Content and Page Interlinking Easy-to-Use Website Mobile Friendly Interface   Unique Meta Data When setting up a website, the first thing to do is write good metadata. They are the first content one sees when searching for the keyword online. The meta title is the website or page heading, briefly explaining the page’s content, while the Meta description is the exact feature of the page. They should be easy to read, have the keyword, and flow organically.   Technically, this metadata guides search engines on what to focus on when they index the pages. It points at the keyword and the supporting information, which guides search engines on what to focus on.   Clean URL Structure As part of the URL, ensure you have the brand name and, if possible, the keyword. For example, if your keyword is a service such as marketing, ensure it is part of the URL. It aids in SEO optimisation and content designing. The SEO score improves significantly when you have one of the keywords as part of the URL.   For subsequent pages, ensure all the services are well listed with the correct spelling. The following are some of the features of a clean URL Lowercase permanent links Self-descriptive links Adhere to indexing conditions It should not be too long   Unique Content  With the rise of AI, website owners are increasingly using it to create content. However, if Google senses AI content on your website, it reduces the ranking percentage since it values human-generated content. Ensure you write original content when editing your website. Content originality is important for website ranking. The same concept also applies to plagiarised content.   Easy-to-Crawl Webpages Loading speed is also a ranking metric in web development. The code should be clean and easy to read when setting up the website. It significantly helps search engines crawl to get the exact content structure to index. All your website building code should be SEO-friendly to simplify crawling.   Other elements that simplify for search engines to crawl include optimised images and the web hosting in Kenya platform you use. Ensure you have the best of the 2 for a faster website loading.   Clean and Progressive Content Structure Every content on web pages has an ideal format for easy indexing. It is used globally on web pages, making indexing and ranking it on search engines easier. The following is the ideal content structure you should adopt Page header – topic H1 Tag – the main topic of discussion on the page H2,3,4 – subheadings organically spread into the page Author Information – the content writer and their bio information Footer – the website summary, contact list and any other important information. Unique and Optimised Images Images are an important factor in page optimisation. However, they should be unlicensed and unique to give your website a good outlook. There are very many websites where you can get unlicensed images. Get the images and include a feature that is uniquely yours. Most importantly, get the image dimension right to avoid disfiguring the web structure.   Content and Page Interlinking  Search engine indexing creates a web of information around a keyword, which improves keyword density and website authority. Interlink every page with another within the website, with the word fitting organically in the text. The association between pages of the same website creates good website architecture, showing relationships between the services. It is also ideal for SEO friendliness.   Easy-to-Use Website  Irrespective of the device you use to access information, the website should configure naturally. It makes it easy for website conversion and ultimately plans the content for SEO optimisation. If it is a big website, you can plan what goes on other platforms and how it affects website structure.   Mobile Friendly Interface  It is the new gauge of SEO suitability since most users access information on mobile phones. Get a website design that has a mobile version for easy indexing and SEO readiness. However, every SEO aspect done on the main website also applies to the mobile version.  

Choosing the Right Content Management System for Your Website

Choosing the Right Content Management System for Your Website A content management (CSM) system is a platform that helps create and manage digital content. It sums up enterprise and web content, all geared towards sustainable digital marketing activities. Although it has technical elements, the process also brings non-technical activities that mould content to productive heights. Recognised content management systems in web development are WordPress, Drupal and Joomla.   Factors to Consider When Choosing the Right Content Management Systems SEO Friendly Features Technical Support Flexible Customisation Aligned to Goals and Priorities Integration with Analytic Features Within Budget Security   SEO Friendly Features SEO is an important tool in digital marketing as it helps websites narrow down to exact keywords for indexing. Your preferred content management system must support SEO tools naturally for easy integration to search engines. One can use several custom-make and CMS tools to consolidate their SEO positioning.   Before settling for a CMS, ensure it has friendly CMS features. Creating a good website with no support plugins and programs supporting metadata and keyword consolidation is disheartening.   Technical Support A CMS is as good as its support structures. Most website builders have a code upon which the CMS system is built. The code has similar features, which makes it easy for support to help where necessary. Among the biggest support request is integration. Payment options are the biggest support request, and the support team should be ready to help where necessary.   Settle on a CMS system from recognised website code builders, as you are guaranteed efficient customer support. With significant changes in website code development, the CMS should be up to date with the current customer-centric features.   Flexible Customisation The original design might offer the basic structure of the CMS, but every business has its processes. It is ideal if the CMS protocol is easily customised to reflect these process changes. However, it shouldn’t permit drastic changes in CMS structure as it might distort the original code format, hence losing the original structure.   A good structure should encompass user-friendliness as a way to manage customer conversion. It should prefer simple and organised processes to manage the user experience. More importantly, the CMS codes should be simple to understand so the designer can follow the design framework for easy customisation.   Aligned to Goals and Priorities Each website or business has target priorities. Each CMS is geared towards a specific outcome and priorities, from e-commerce to news websites, corporate platforms and personal blogs. Confirm if your CMS system aligns with your goals before customising it. It is important as it will shape how you customise your digital management and content development features.   As the vision bearer of the platform, you should be able to see the final product before settling on a CMS. There are several CMS systems to choose from. Make sure the preferred CMS perfectly aligns with your goals and priorities before making the final move.   Integration with Analytic Features  Google and other search engine features have analytic platforms that help manage user experience and website traffic. The numbers witnessed in the analytic platform can shape the digital marketing approach as it brings out the best version of the content produced. The CMS code should easily integrate with analytic features to create growth parameters necessary for business development.   Although some website owners prefer custom-made websites due to their security features, effort should be concentrated on integration with necessary add-ons to enhance user experience. WordPress is the most popular platform and easily integrates with almost all search engines.   Within Budget Different CMS systems have different cost requirements based on their set-up features. Security, compatibility and ease of maintenance form the bulk of cost implications. However, the biggest cost factor is CMS management. How much it costs to buy and maintain the website influences the overall cost. If you need a program or plugin to enhance its usability, how much will it cost, and what is the opportunity cost?   One-off payment or free add-on programs and plugins significantly reduce the overall maintenance cost of CMS systems. Do the long-term cost per acquisition for several CMS and note the operating cost before settling on the one within your budget.   Security Featured security is the hallmark of CMS. It should have secure protocols to deter any unauthorised access to the platform. Although they do not have specific security measures, the CMS code should not be predictable to warrant intrusion.   More importantly, use a reliable web hosting service provider in Kenya with a good SSL feature. Your CMS code will be properly guarded against external attacks, especially if your website has high traffic.

Content Marketing: Creating Valuable Content for Your Audience

Content Marketing: Creating Valuable Content for Your Audience Content marketing is the new search-and-find approach marketers employ to steer customers to their platforms. It does not directly promote the product or service but creates awareness and engagement. Website owners use relevant articles, podcasts and videos to expound more on the subject, which generates interest in the subject matter. Anyone intending to grow their website visibility online organically must invest in content marketing.   Build-up Elements in Content Marketing  Keywords – the platform should have definitive keywords. They should be well-researched and should measure up to the market demands. In most cases, keywords are services, brand names or activities. Word Length – search engines like Google and Yahoo index content based on proficiency, uniqueness and subject matter. All this can be well documented in a fairly long article. Good content should have at least 750 words. Quality – how you write your article contributes to how well it ranks online. Quality content should be simple to understand and written in simple English. Also, the sentence structure should not exceed 2 statements, which caps the words per sentence to less than 20. Consistency – submit new articles consistently to build a credible content base. It shows a good command of the subject matter and makes the website a good source of information in that sphere. Such parameters grow the website’s ranking on search engines. Interlinks – as you grow the number and quality of articles, link such articles to others within the website or on other complementary websites. It creates a web of credible information on the subject matter, consistently growing the website or page ranking.   Factors to Consider in Developing Evergreen Content for Marketing Target Audience Authenticity Topic Use of Relevant Infographics Grammar   Target Audience  Whenever you write any article, keep in mind the consumer. Put yourself in their shoes and write an article on how best the content can improve their lives. It can be a general topic with objective pointers, but clearly spell out the most important points.   Studies have shown that most people who search for a topic, product or idea online only read part of the article. Since there is lots of information to sift from, ensure your article stands out. The idea is to get your article to the top of the list so that the customer can see it first.   Authenticity  Google has a self-checking mechanism to value content. Increased machine learning and artificial intelligence usage have simplified content development, creating doubt among genuine information consumers. Good content is personal; sharing actual occurrences and experiences which cannot be articulated in an AI-generated text. Google can demote your website if they sense machine-generated content.   Topic of Discussion Understanding what you write, its structure and prose is an added advantage in content marketing. Search engines love content marketers who understand their craft. Ensure you cover all possible corners of the discussion topic, giving several analogies. Keyword concentration, sentence build-up and chronology are the build-up elements in good content.   Above all, do not post copied text, even if you originally wrote and posted it elsewhere. It amounts to plagiarism, which may lead to page strikes by search engines. The article should be to the point, expound on the topic and have a clear order.   Use of Relevant Infographics Readability in articles is visual; how well you exhibit your content. Customers do not like reading prose statements. Break them down into sizable paragraphs, and most importantly, use infographics. Pictorials summarise information, creating visual representations which are easy to understand. Use graphs, process visuals and linear presentation to simplify the article. You will get more traffic to your website, leading to more conversions in the long run.   Grammar  Your choice of language is important as it determines the duration the visitor stays on your page. Good sentences are easy to read, simple to understand and do not exceed 20 words. Big words make readability difficult, which reduces the customer’s attention span. Google and other search engines can easily comprehend and list it among preferred articles. This is how a website grows in ranking consistently.   Get a Good Web Hosting Company All this can only be possible if you have a good web hosting service provider. Website speed and conversion rate are directly affected by web hosting. Look for the uptime guarantee, SSD and website security as the key features when sourcing for a good web hosting company in Kenya. These features are also important during website ranking since the attention span for website loading determines the turnover effect in content marketing.

10 Web Design Trends to Watch Out for in 2023

Thanks to the immerging programming technology, there are several web design trends to look out for in 2023 and beyond. Most trends revolve around making the existing structures efficient, more responsive to cyberspace needs and contributing to other online programs’ integration. More importantly, they open up further digital marketing and content development opportunities.   10 Web Design Trends in 2023 3D Design Minimalism Dark Mode Personalisation Cyber Security Sustainability Augmented Reality Animated Illustrations Scrolling Effects Experimental Navigation   3D Design The 3 dimension technology is fully institutionalised within website designing. It is clear and more visual compared to its preceding formats. In 2023, more graphics are coming in 3D, bringing in depth, appeal and consistency needed in digital marketing. Of all web design trends in 2023, 3D is more visualised and directly impacts websites. E-commerce websites benefit the most from this trend as they make selling online easier and more believable.   Minimalism  Data usage and virtual storage have been an issue in website design. In 2023, web design offers minimalistic designs to make the website light and engaging. It also saves the amount of data needed to access the platform digitally. We will witness simple website topography and clear coding lines. Corporate websites prefer this trend, making their platform more reachable and understood, especially on mobile devices.   Dark Mode Computers and digital devices are commonly used nowadays, which might adversely affect our eyes. Dark mode makes this dependence bearable, making the web pages appealing. It has been around for some years, and 2023 will see more websites switch to the dark mode and some improvements to make it less eye-straining. Websites with a high traffic turnout, like e-commerce, benefit from this technology.   Personalisation  Businesses are trying to address specific customers to increase their conversion rate. There is so much data online, which might not achieve particular needs within the market. Online applications and websites customise every product and service to suit specific needs. The process applies classification, selection and preferences to give customers what they need. With businesses moving online, e-commerce websites benefits from this trend.   Cybersecurity  Criminals are getting smarter by the day and have devised ways of reaping where they did not sow. With so much personal information online, it is now easier to research and steal from people or companies. SSL has rapidly transformed to answer contemporary needs over the years, and 2023 is not any different. Websites within the healthcare and finance sectors benefit more from this technology.   Sustainability  With climate change a reality in 2023 and beyond, every sector incorporates sustainable measures to contribute to the global good. Website design is no different. Every aspect of web design should be sustainable both in creation and contribution. Materials and design methodologies contribute to fewer emissions, with some having information on sustainability. Fashion and beauty websites have a lot of information on environmental sustainability.   Augmented Reality  E-commerce websites need more visibility, practicality and have to be interactive. Since they offer virtual experiences, their products must satisfy customers’ needs before they commit. Augmented reality comes in handy, making more websites adopt the technology. Since it is a good selling feature, web designers and programmers have stepped up its usage in 2023 since it has many future prospects.   Animated Illustrations Marketing moving online has been a game changer in advertising since more people are embracing digital marketing. However, it must be interactive and visual, making more websites turn to animated illustrations to test their product’s viability. Every product or service has bespoke graphics to prove its resourcefulness without necessarily using actual humans.   Scrolling Effects The era of simple scrolling is replaced with engaging and responsive navigation. A website with an innovative scrolling feature makes the exercise fun, encouraging visitors to keep interacting with the website. Also, how one structure the website, especially if it has content, encourages scrolling. Online newspapers and other information websites are buying into this feature to encourage visitors to read more.   Experimental Navigation  Still on scrolling, content structuring and engagement are the main components of website navigation. People need visuals to generate interest as they try different ideas within their service brackets. Also, how you place buttons and commands determines how navigation works. Visitors get intrigued with your navigation buttons, content positioning and creative designs to patronise your website, which is a significant web design trend in 2023.

The Future of Cybersecurity: Trends and Predictions

The future of cybersecurity depicts our destiny as technology consumers. Inventors are developing cyber technology to make man’s life easy and responsive. Artificial Intelligence (AI) and Machine Learning (ML) are central to every invention since they show patterns and behaviour that help analyse consumption. We delve deep into their functionality and possible innovation that might impact cyber security.   Trends in the Cyber Space Innovations Artificial Intelligence powered Inventions Blockchain Internet of things Tech collaborations Quantum computing Cloud computing 5G technology Artificial Intelligence (AI) Powered Inventions The biggest usage of AI is predictability and data analysis, an important cybersecurity tool. A lot of data gathered online can fall into the wrong hands and cause devastating effects. Luckily, AI has mechanisms to detect and suggest ways to curb it. Everything is automated, from data collection to analysis and possible courses of action.   However, with good intentions and progressive inventions, criminals can use the same concept to upgrade their cybercrime. They know the coding processes and can use them to create sophisticated cyber-attacks. It moves the war online, which begets devastating effects that could easily sway the global order.   Blockchain Blockchain is among the first in the series of cybersecurity protocols of the 21st century. It is a decentralised ledger used to store and transmit information securely. Thanks to their security and decentralised nature, cryptocurrencies base their operationalisation on Blockchain technology. It is harder to break through the firewalls since each pocket has individual security.   With these characteristics, Blockchain is increasingly becoming popular in cyberspace. Players in the finance, government and healthcare sectors prefer Blockchain for guaranteed confidentiality. Web hosting for sensitive organisations also falls in this spectrum as it ensures data held cannot fall into the wrong hands.   Internet of Things (IoT) IoT is increasingly becoming popular among cyber users thanks to its structural design. They use it to control and manage critical systems within their operational framework. However, the rise of cyber sophistication has weakened IoT-run systems, posing a security risk. As we speak, cyber innovators are in the library creating security protocols for IoT. It is too valuable for system management to leave it vulnerable to cyber criminals.   The process of updating IoT’s online security includes beefing up the available protocols, replacing them with sophisticated security and incorporating multiple-level securities. It makes it harder for cybercriminals to hack into the system and disrupt its functionality.   Tech Collaborations As the world becomes a global village, tech companies buy or partner with other tech companies. The aim is to synchronise operations, creating a one-stop shop for services. Such an approach works for business process outsourcing platforms to develop a service movement and consolidate their gains.   For example, a web hosting company can buy out an online design company alongside an image and video-sharing platform. The conglomerate creates an all-around design and brand positioning company that touches every digital and creative marketing aspect.   Quantum Computing If you need an advanced security system, quantum computing is the way to go. It breaks down cryptographic codes and algorithms, strengthening internet security. As the sophistication grows, post-quantum cryptography is improved, which addresses challenges caused by quantum computing. The improved algorithms offer better resistance and work better with contemporary data management systems.   Essentially, quantum computing gives a face to data processing and protection. Encryption is a factor of mathematical formulas which normal computers cannot solve. But with improved processing and technology, quantum computers can decode, which makes classic security obsolete with time. As they break classic encryption, they make other sophisticated ones to continue the cycle.   Cloud Computing The era of physical servers has gone, ushering in cloud computing that depends on remote servers for data storage. It lowers the operation cost, offers room for scale-ups and guarantees information security. Although cybersecurity in cloud computing has increasingly decreased, several improvements to the original code make it difficult to crack. As a growing issue with cyber security circles, a lot is going on to improve its resourcefulness soon.   5G Technology Besides speed and reliability, the fifth generation (5G) technology offers opportunities and challenges. Just as it is easy to work online, it is the same for criminals to attack your system. The software-defined network, which is the primary operating process of the 5G network, is prone to attacks. However, organisations are embracing software security improvements to curb random attacks. We will likely see improved security around the 5G network in the near future.

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