A website is the first thing you get after domain registration. It gives your website the design and personality, which is instrumental to your online presence. There are different kinds of website themes, each with special features. From corporate to e-commerce, agency, school, images and magazines, there are several themes you can choose from. Below are factors to should consider when settling for a website theme.


Simple Design


Gone are the days when complex websites showed a company or outfit sophistication. Flashy animations, complex layout, multiple colours and several sliders do not appeal to the modern online user. They value simple themes that do not need a lot of explaining. If possible, the core business should fit on the landing page, leaving any explanations to subpages pages.


The wording and presentation should be simple and clear, with self-explanatory figures and infographics. More importantly, it should have a portal for questions, a link for newsletters and a phone number for direct communication.


Easy to Make Changes


Website themes are structures that can be amended to bring out the best in the goods or services offered. Businesses change, people move on, and production processes change. The website theme should allow you to effect these changes easily. If possible, they should even have a demo to show how one can do it.


Generally, the website administrator should have enough room to edit the website to mirror the business changes. However, it should not be too easy to change the entire website structure as it might destroy the entire website architecture


Responsive and Looks Good on Any Device


Customers or website visitors may use desktop computers, laptops, tablets and mobile phones to access the platform. Irrespective of the device, they should easily access the core business services, with all information visible. When purchasing a website theme, ensure it has both computer and mobile layouts.


Over 60% of all mobile visits are through mobile phones, which makes these gadgets a vital tool for information penetration. WordPress has good themes that can work both on mobile and computers.


Automatic Updates


Website developers regularly update features to keep up with the ever-evolving demand. The website theme you settle on should have auto downloads, especially on selected features. For example, an e-commerce shop needs regular updates for the WooCommerce plugin to inculcate new online selling features that make work easier.


Other essential plugins are those that promote optimisation. Every page on the website needs customisation to boost page rankings on search engines.


Active Customer Support


When purchasing a theme for your website, you should have direct access to the developer. Some websites are technical and need direct input from the developer. Top on the list is e-commerce websites that need assistance with features like payment method integration, virtual communication and mass download. Customer support can help with uninterrupted development, which offers continuity and seamless service provision. If possible, they should have a dedicated communication channel like tickets where an issue is raised and addressed, with trackers monitoring the execution.

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