A website is the new business front office, which shares its products, philosophy, contact details, and leadership. Most business processes rely on visibility online, especially business development, to craft customer relationships and monitor consumer behaviours. If your business doesn’t have a website, you are missing out on a valuable progression, which might take years to recover.
10 Reasons Why Your Business Should Have a Website
- Round-the-clock access
- Improves business credibility
- Provides content for digital marketing
- Effectively compete with other businesses
- Widens your customer reach
- Source of business information
- Cost-effective marketing
- Source of the customer and consumer behaviour data
- Generate sales leads
- Allows business-customer interaction
Round The Clock Access
A website is online 24 hours a day, 7 days a week. If you want to confirm anything about a business or organisation, you can search for it anytime. It is a glaring contrast to physical businesses where the customer has to physically go to the outlet to enquire, saving time and money.
Improves Business Credibility
When customers get all the information they need on the business online, it improves their trust. In case of any issues, they know the number to call, the location and the channel to solve their problem. Contemporary businesses are run on trust and credibility, which begets loyalty and patronage.
Provides Content For Digital Marketing
When the website has all the information one needs for advertisement, it easy easier to position and grow viewership. The most critical element in digital marketing is content development, which can be customised to create a sustainable following. Digital marketing procedures like search engine optimisation rely on website content for promotion.
Effectively Compete With Other Businesses
All businesses are transitioning online, which makes it necessary for you to follow suit. Cyberspace has endless possibilities which help the business grow. Therefore, as companies move their information online, follow suit so that you can create a level playing ground for customer growth.
Widens Your Customer Reach
Customer growth elasticity is bigger online compared to offline marketing. If your business is stationed in one place, it can only attract passersby or return customers. Therefore, the marginal growth is limited since you cannot increase your goods or services. Taking your business online allows people from all walks of life to access it. If your conversion model is good, your business can sustainably grow.
Source Of Business Information
A website has all the information a customer needs about the business. From the name to the location, contact address, goods/services, price and business philosophy, the information provided is enough for the customer to decide. Some even have elaborate terms and conditions to guide both parties during engagements.
Cost Effective Marketing
Websites are basic requirements for online marketing. All visibility enhancement procedures should be channelled to the existing structures to harmonise the available content. If you promote and complement a product or service with quality content, your website ranking increases over time. Eventually, it will appear on page 1 on search engines, thanks to the continued effort. You do not have to advertise to improve your website visibility after that. In below-the-line marketing, your product is only visible when you advertise.
Source Of Customer And Consumer Behavior Data
A website is an ideal tool if you want to know the number, location and frequency of customer visitation. Whenever a customer clicks on any link on the website, the system records it, capturing the location and, if possible, gender. If the process is continuous, the owner knows where his customers are and what they like. Such data is important as it guides stock management and marketing activities.
Generate Sales Leads
You only need a few salespeople when the website is fully operational. Call-to-action buttons act as lead generators where the customer specifies what they want. Some even facilitate the customer with all they need to buy online. It not only makes the sales process easier but automates the whole activity. The website owner only acts on qualified leads or customers, which makes the process seamless.
Allows Business-Customer Interaction
All the information that a customer needs is on the website. It also has frequently asked questions that solve most issues on the platform. If the customer wants clarity, there are live chat portals, WhatsApp links and a contact us page for questions and answers. Such interactions make the website owner understand their customers for a better service provision. It is also a data source which can influence future business decisions.