A content management (CSM) system is a platform that helps create and manage digital content. It sums up enterprise and web content, all geared towards sustainable digital marketing activities. Although it has technical elements, the process also brings non-technical activities that mould content to productive heights. Recognised content management systems in web development are WordPress, Drupal and Joomla.
Factors to Consider When Choosing the Right Content Management Systems
- SEO Friendly Features
- Technical Support
- Flexible Customisation
- Aligned to Goals and Priorities
- Integration with Analytic Features
- Within Budget
- Security
SEO Friendly Features
SEO is an important tool in digital marketing as it helps websites narrow down to exact keywords for indexing. Your preferred content management system must support SEO tools naturally for easy integration to search engines. One can use several custom-make and CMS tools to consolidate their SEO positioning.
Before settling for a CMS, ensure it has friendly CMS features. Creating a good website with no support plugins and programs supporting metadata and keyword consolidation is disheartening.
Technical Support
A CMS is as good as its support structures. Most website builders have a code upon which the CMS system is built. The code has similar features, which makes it easy for support to help where necessary. Among the biggest support request is integration. Payment options are the biggest support request, and the support team should be ready to help where necessary.
Settle on a CMS system from recognised website code builders, as you are guaranteed efficient customer support. With significant changes in website code development, the CMS should be up to date with the current customer-centric features.
Flexible Customisation
The original design might offer the basic structure of the CMS, but every business has its processes. It is ideal if the CMS protocol is easily customised to reflect these process changes. However, it shouldn’t permit drastic changes in CMS structure as it might distort the original code format, hence losing the original structure.
A good structure should encompass user-friendliness as a way to manage customer conversion. It should prefer simple and organised processes to manage the user experience. More importantly, the CMS codes should be simple to understand so the designer can follow the design framework for easy customisation.
Aligned to Goals and Priorities
Each website or business has target priorities. Each CMS is geared towards a specific outcome and priorities, from e-commerce to news websites, corporate platforms and personal blogs. Confirm if your CMS system aligns with your goals before customising it. It is important as it will shape how you customise your digital management and content development features.
As the vision bearer of the platform, you should be able to see the final product before settling on a CMS. There are several CMS systems to choose from. Make sure the preferred CMS perfectly aligns with your goals and priorities before making the final move.
Integration with Analytic Features
Google and other search engine features have analytic platforms that help manage user experience and website traffic. The numbers witnessed in the analytic platform can shape the digital marketing approach as it brings out the best version of the content produced. The CMS code should easily integrate with analytic features to create growth parameters necessary for business development.
Although some website owners prefer custom-made websites due to their security features, effort should be concentrated on integration with necessary add-ons to enhance user experience. WordPress is the most popular platform and easily integrates with almost all search engines.
Within Budget
Different CMS systems have different cost requirements based on their set-up features. Security, compatibility and ease of maintenance form the bulk of cost implications. However, the biggest cost factor is CMS management. How much it costs to buy and maintain the website influences the overall cost. If you need a program or plugin to enhance its usability, how much will it cost, and what is the opportunity cost?
One-off payment or free add-on programs and plugins significantly reduce the overall maintenance cost of CMS systems. Do the long-term cost per acquisition for several CMS and note the operating cost before settling on the one within your budget.
Security
Featured security is the hallmark of CMS. It should have secure protocols to deter any unauthorised access to the platform. Although they do not have specific security measures, the CMS code should not be predictable to warrant intrusion.
More importantly, use a reliable web hosting service provider in Kenya with a good SSL feature. Your CMS code will be properly guarded against external attacks, especially if your website has high traffic.
