The hallmark of digital marketing is coming up with an SEO-friendly web design. It solves half of the marketing problems and positions the business or product on a higher pedestal. One should look out for some factors when settling on a friendly web design. They are both technical and infrastructural, bringing all the important aspects of website optimisation to the fore. We will discuss each of them and why they are important when designing a website.
Factors to Consider When Creating an SEO-Friendly Web Design
- Unique Meta Data
- Clean URL Structure
- Unique Content
- Easy-to-Crawl Webpages
- Clean and Progressive Content Structure
- Unique and Optimised Images
- Content and Page Interlinking
- Easy-to-Use Website
- Mobile Friendly Interface
Unique Meta Data
When setting up a website, the first thing to do is write good metadata. They are the first content one sees when searching for the keyword online. The meta title is the website or page heading, briefly explaining the page’s content, while the Meta description is the exact feature of the page. They should be easy to read, have the keyword, and flow organically.
Technically, this metadata guides search engines on what to focus on when they index the pages. It points at the keyword and the supporting information, which guides search engines on what to focus on.
Clean URL Structure
As part of the URL, ensure you have the brand name and, if possible, the keyword. For example, if your keyword is a service such as marketing, ensure it is part of the URL. It aids in SEO optimisation and content designing. The SEO score improves significantly when you have one of the keywords as part of the URL.
For subsequent pages, ensure all the services are well listed with the correct spelling. The following are some of the features of a clean URL
- Lowercase permanent links
- Self-descriptive links
- Adhere to indexing conditions
- It should not be too long
Unique Content
With the rise of AI, website owners are increasingly using it to create content. However, if Google senses AI content on your website, it reduces the ranking percentage since it values human-generated content. Ensure you write original content when editing your website. Content originality is important for website ranking. The same concept also applies to plagiarised content.
Easy-to-Crawl Webpages
Loading speed is also a ranking metric in web development. The code should be clean and easy to read when setting up the website. It significantly helps search engines crawl to get the exact content structure to index. All your website building code should be SEO-friendly to simplify crawling.
Other elements that simplify for search engines to crawl include optimised images and the web hosting in Kenya platform you use. Ensure you have the best of the 2 for a faster website loading.
Clean and Progressive Content Structure
Every content on web pages has an ideal format for easy indexing. It is used globally on web pages, making indexing and ranking it on search engines easier. The following is the ideal content structure you should adopt
- Page header – topic
- H1 Tag – the main topic of discussion on the page
- H2,3,4 – subheadings organically spread into the page
- Author Information – the content writer and their bio information
- Footer – the website summary, contact list and any other important information.
Unique and Optimised Images
Images are an important factor in page optimisation. However, they should be unlicensed and unique to give your website a good outlook. There are very many websites where you can get unlicensed images. Get the images and include a feature that is uniquely yours. Most importantly, get the image dimension right to avoid disfiguring the web structure.
Content and Page Interlinking
Search engine indexing creates a web of information around a keyword, which improves keyword density and website authority. Interlink every page with another within the website, with the word fitting organically in the text. The association between pages of the same website creates good website architecture, showing relationships between the services. It is also ideal for SEO friendliness.
Easy-to-Use Website
Irrespective of the device you use to access information, the website should configure naturally. It makes it easy for website conversion and ultimately plans the content for SEO optimisation. If it is a big website, you can plan what goes on other platforms and how it affects website structure.
Mobile Friendly Interface
It is the new gauge of SEO suitability since most users access information on mobile phones. Get a website design that has a mobile version for easy indexing and SEO readiness. However, every SEO aspect done on the main website also applies to the mobile version.
