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A domain name is a website identity that differentiates it from one another. It has 4 main parts; the protocol, subdomain, domain name and the top level domain. Each domain name part has a significant role as an identifier to differentiate a website from another. Essentially, they form part of the reasons why you would choose a domain name.

 

Choosing the Right Name for Your Domain

  • Business or Organisation Name
  • Product Name
  • Easy to read and memorise
  • Short
  • Keywords
  • Avoid hyphens

 

Business or Organisation Name

Most businesses settle on the business name as the domain name. It helps in branding since the keyword in the domain name is the business name. Other add-ons, such as emails, increase customers’ trust in the business. It shows the relationship between the sender and the business. However, this only works if the business name is still not taken. If it is your chosen name, do background research to ascertain its availability before registering the business.

 

This concept works if you have a unique name. Avoid using common terms, as there are slim chances you will get a domain name with the right characters. The new trend is joining two words to form a unique word, such as “domainname” instead of “Domain Name.”

 

Product Name

There are some businesses where the product name is more popular than the business name. Such companies centre their distribution and growth strategy on the product name. If the name outgrows the holding business, they can use the product name on several products to ride on the wave. A good example is blueband.com, a product from Unilever. Since the product is famous, the holding company creates the domain name to buy into the fame.

 

Such a concept works well if a company has a break-away product. Instead of redirecting the traffic to another name (like the holding company’s name), they go with this product name and pull other products into the fame. Others can even name all other products from the company using this break-away product, only differentiating it with a second name, which can be usage or purpose. A good example is Kartasi Brand with Kartasi Exercise Book, Kartasi Ledger Book, Kartasi Cover Paper and Kartasi Cash Sale Book.

 

Easy To Read and Memorise

You want to avoid creating a domain name that no one can pronounce. People would like a simple name which they can read and memorise for easier comprehension. As businesses and people get creative with words, the best way to create a good domain name is to join together 2 known names.

 

Although the government only allows a business to have at least 3 names, pick the ideal word, mostly the first, as the domain name. Do not write the 3 words as the domain name, as it will become long, mouthful and will not help when doing SEO. Make the name short, precise and to the point. Your customers will easily find it.

 

Keywords

For SEO reasons, including the service or product keyword in the URL is important. Search engines make domain referencing easier if the main activity is part of the URL. For example, BeyondRanks Marketing Solutions’ domain name is beyondranksmarketing.com. The word “marketing” is strategic because it explains what the company does.

 

In this case, “marketing” becomes a keyword for on-sight SEO. The presence of the keyword on the domain name makes digital marketing simpler and easier. Therefore, when creating a consultancy business, ensure that the domain name has the word “consultancy” to help with online marketing.

 

Avoid Punctuation Marks, Especially Hyphens 

Putting punctuation marks on domain name reduces reliability since search engines might pick it as spam. It mostly happens when you want to separate 2 unique words to improve thematic focus. However, it scales down domain readability and memorability, wilting down the search engine’s site identification process. It might look classy and unique, but it limits online marketing exercises.

 

If possible, avoid hyphens, especially if a domain name has 2 known words. It might look like copying or defrauding people using the same name but in a different character format. Search engines might recognise this and can even devalue your website for imitation. If it is a must, do not use more than 1 hyphen on 1 domain name.

 

Other punctuation marks like full stops can still work, although experts highly discourage it.

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