Buy domain name in Kenya

Do You Want to Buy Domain Name in Kenya?

If the answer to this question is an emphatic, “YES,” here are some critical factors you need to consider. 

Niche or Industry Research

Every industry has some unwritten rules that govern brand or product naming. It might be a product name or a feature name, which customers can easily resonate. Entrepreneurs can decide to be creative with names, but brand relatability is Key. Ideally, come up with a name that either includes the brand name as part of the domain, or the brand name is the domain.

For example, if your product is milk, look for a brand name that relates to milt, or is its synonym. Such an approach comes in handy when you want to roll out digital marketing or any other form of publicity. 

For companies or brands that want to use their preferred name on the domain, the product or service name should form part of the domain name. A good example is HOSTJAER. The name “HOST” is the service name, while “JAER” is the preferred name. Marketing such a name is simple since the keyword is part of the domain. 

An Easy-to-Understand Name

Business and brand names should be easy to understand. Its phonetics should make sense, with vowels acting as a bridge among consonants. Such a combination makes it easy to form a rhyming word that makes phonetic sense. The bottom line is coming up with a word that customers can easily spell and read it out.

Despite the ease, form this domain name from an action, service or product. It becomes a keyword on its own when customers search for it online. A good example is betting sites and website hosting platforms. You can never miss the word “bet” or “host” from their domain name, respectively. In essence, it shows the relationship between the service and the brand name, which is ideal in digital marketing.

The most important thing about an easy-to-understand domain name is that it is easy to remember. If it is unique and bold, your customers can easily bookmark it. Any brand or service you sell under that name becomes more visible and is easily remembered. 

The Shorter, the Better

There is a whole science in branding about a short domain name. From marketing to easy pronunciation and an optimum URL length, a shorter domain name is easy to manage. For a better outcome, it should be shorter; a maximum of 6 characters with at least 2 vowels. The shorter the name, the faster it is to understand, and the easier it is to form a domain name out of it. However, it should not be obvious since it makes it harder to find it from the domain directory.

The only limitation when trying to buy domain name in Kenya is its availability. Not all short words that make business sense are easy to find. Considering the analogy on easy to easy-to-understand name discussed above, getting a name that is not available on the domain registry and social media sites is a daunting task. That does not mean that there are no such names. Be unique and creative, and come up with a short and easy-to-understand business or brand name for your domain.

Be Original

The beauty of a domain registry when you want to buy domain name in Kenya is non-repetition. You cannot use the same name twice on the same TLD. Originality comes in when you source for a brand or business name that is unique and does not have any character resemblance. Although you can manoeuvre with different domain suffixes (.com, .co.ke, .org or .net), customers might treat your website either as an imitation of another or perceive it as fraud.

Domain names are brand identity, and having a common word makes it less trustworthy. In addition, social media does not have such rules making its uptake lower. The remedy to this is crafting a business or brand name from scratch, incorporating action, service or product into it, and morphing out a unique name. Once you lock it down, ensure you create profiles on social media pages with the same domain name. If possible, verify them to prevent identity theft.

Confirm the Name’s Availability on Social Media

Before even going through the hustle of settling on the ideal domain name, create a mock page on social media and test if the name is available. If it ticks this box, you can go ahead and register it. Social media is a marketing juggernaut that can help scale your business or brand significantly. Getting the same name to run across your platforms is the first step towards brand identity.

On top of your list, Facebook, X (formerly Twitter) and Instagram, should feature. They are the most used social platform in Kenya and can redirect meaningful traffic to your website. If you cannot find the exact domain name, use add-ons like “real”, “its” and “KE” if it is a business. The bottom line is verifying it and linking it to the mother website. 

Domain Name Extension

There are several domain name extensions and their meanings. The list below explains what they mean

• .com – commercial entity applicable (applicable worldwide)
• .org – a non-profit organization
• .net – network (a congregation of companies or people sharing the same course.
• .co.ke – commercial entity in Kenya
• .ac.ke – an academic institution in Kenya
• .ke – a brand identifying Kenya.

When choosing the domain name, settle on an extension that fits your organization. It could be hard to get a unique domain name with a .com extension when planning to buy domain name in Kenya, but a .co.ke extension can still do the job. If you are planning to go global, be creative when coming up with a brand name. The bottom line is getting the ideal name that matches your aspiration and tagging it to the respective domain name extension.